Something rather peculiar happened tonight concerning a new U.S. commercial for No Time to Die.

The official Bond Twitter feed posted it around 10:45 p.m. New York time. It was up for about five minutes, then got yanked.

Then, shortly before 11 p.m., the spot aired during NBC's telecast of the Dallas Cowboys-Tampa Bay Buccaneers football game.

At 11:04 p.m., the tweet went out again. Here's what it looks like (assuming it doesn't get yanked again).