Greatness comes in different forms...
From retail to full-time entrepreneur!
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What you see today did not start overnight. The journey of running a business takes patience, resilience, transparency and openness to learn from others who are ahead of you. My greatest joys of running Authentic Worth wasn't when everything was thriving, it was when I didn't have to secure part or full-time employment to keep me going. This is believing without seeing the results which most times, we tend to do the opposite.
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Through it all, I was awarded by the Mayor of Lewisham for Social Value, The Wise Women Awards for Book of the Year, being on billboards in South East London (a desire of mine from 2019 coming to fruition in 2023) and many other milestones that I share on my YouTube channel: Esther S T.
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It was purpose that gave me a platform to continue the legacy of Authentic Worth and was able to challenge myself and those in my network to look deep within, reflect and find that push to be relentless despite the uncertainties of life.
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In 2021, I wrote my fifth book; Confident Face and chose not to promote it on social media until I received the hardcopy. In the same year, someone in the US purchased 28 copies before the book was on the market. Up till now, I don't know who this person is, but I use this as a key example for our authors that their stories and ideas matter and it will take the right person(s) to find it.
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Depending on what was once working may not work tomorrow - this could be a full-time job that paid a good salary or a specific strategy used in business that doesn't align with the clients you once worked with. This is one of the reasons why I encourage anyone looking to transition into running a business is to know your purpose (your why) and build step-by-step. Don't underestimate the gradual stages because you learn key lessons in those seasons.
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If the vision of running a business is centred only on yourself, the vision is too small. There has to be something bigger calling you, despite the challenges running a business brings. The joys of seeing our authors excel in their writing is because they have seen me be consistent with the 7 books I've written from 2016 to present. If you want others to invest in you, then learn to create space and invest in others too.
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To the past, present, future entrepreneurs and business owners, build the mindset of a trailblazer because there is work to do! Whether you are on the brink of giving up, your ideas are valid and at the appointed time, they will be presented in places you would not have imagined. Celebrate all the wins and challenges life has put you through because they are building up your character and integrity.
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Above all; don't look back: "Do not say 'Why were the old days better than these?' for it is not wise to ask such questions." - Ecclesiastes 7:10.
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📸 - Jesse O.Konadu
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