The Lincoln Project, the group known for its anti-Donald Trump advertisements often written and shot with a combination of humor and shock factor, has won two prestigious awards for its political media.
It won the Webby Awards' People's Voice award for its "America or Trump" ad campaign, and a Pollie Award for Best PAC Campaign for its "Audience of One" series.
"Our followers are truly the heartbeat of what we do, and we owe a great debt of gratitude to all who voted and selected our campaigns in these awards," The Lincoln Project Co-founder Rick Wilson said. "We will take these honors in stride as we continue to gear up to make a difference in what will collectively be the most consequential American election in generations."
"America or Trump" is an ongoing ad campaign highlighting the contrast between former President Trump's vision for the U.S. to the ideals upon which the nation was founded.
The Lincoln Project describes the campaign as using its "unapologetic language" in a series of targeted digital ads on themes ranging from democracy and freedom to rule of law.
Wilson served as chief creative and head writer on the series, with Michelle Kinney working as the creative director and Joseph Wartnerchaney and Ben Howe serving as senior creative advisors and executive producers.
The series includes its first installment, "Country Over Party," launched in November 2022, criticizing the MAGA movement for replacing the Republican Party with hatred and violence. The ad, as many of them do, relies heavily on dramatic images from the Jan. 6 attack at the U.S. Capitol and other images of Trump supporters engaged in visually questionable behavior.
The series follows a similar theme, with a subsequent ad lamenting that "It Begins Again" with Trump's entrance into the 2024 fray. Other titles include "War Drums," "It's Time," the "How a President Leads" re-release, "Espionage," "Abuser," "Frenzy," "U.S. v. Trump," "Appeasement," "Stop Pretending" and "Preview."
Themes include criticism over Trump's handling of foreign relations with Vladmir Putin, his role in the Capitol attack, the myriad criminal charges he faces, and more.
The Webby Awards honor "excellence on the internet," and have been described by The New York Times as "the internet's highest honor."
The Pollies specifically award political advertisements as "the Oscars of political advertising," as described by Esquire Magazine.
The Lincoln Project's "Audience of One" campaign tars Trump as a narcissist. "So self-obsessed and deeply insecure, even the very description of our 'Audience of One' campaign would send him tail-spinning," the group described.
Like all of its content, the campaign was focused, while still appealing to a broad audience and speaking directly to Trump himself.
The campaign employed a unique strategy — targeting Trump where he was at the time. Ads aired at and near his home in Mar-a-Lago and in places where he was scheduled to deliver addresses or attend rallies.
"We accomplish this through tracking his movements and keeping up with his travel schedule, designing ads we know will be relevant to his visit, upsetting to his nature, and, whenever possible, airing on networks we know he'll be watching," the group said.
The team on that campaign was the same as the "America or Trump" campaign.
It included nine digital ads running from February 2023 through December.
The Lincoln Project took home "gold" in the Best PAC Campaign category, the highest honor on offer.
No comments:
Post a Comment