Donald Trump says he wants to hold a major campaign event at New York's Madison Square Garden featuring Black hip-hop artists and athletes. His aides speak of making appearances in Chicago, Detroit and Atlanta with leaders of color and realigning American politics by flipping Democratic constituencies.
But five months before the first general election votes are cast, the former president's campaign has little apparent organization to show for its ambitious plans.
The Trump campaign removed its point person for coalitions and hasn't announced a replacement. The Republican Party's minority outreach offices across the country have been shuttered and replaced by businesses that include a check-cashing store, an ice cream shop and a sex-toy store. And campaign officials concede they are weeks away from rolling out any targeted programs.
The presumptive Republican presidential nominee has struggled to navigate a messy transition into the general election plagued by staffing issues, his personal legal troubles and the "Make America Great Again" movement's disdain for so-called " identity politics." There are signs of frustration on the ground, where Republicans believe Trump has a real opportunity to shift the election by cutting into President Joe Biden's advantages with voters of color.
In recent years, the Republican National Committee invested big in community centers and minority outreach based on the belief that real relationships with voters, even those who typically don't support Republicans, would make a difference on Election Day. Since taking over the RNC earlier in the spring, however, Trump's team has dramatically scaled back such efforts.
The Trump campaign hired a national coalitions director in October 2023, almost a year after he launched his campaign. But the staffer, Derek Silver, departed in March without explanation, according to two people familiar with the matter who spoke on the condition of anonymity to share internal discussions. Silver did not return multiple requests for comment and no replacement has been announced.
Trump's advisers reject criticism that they're not doing enough organizing or spending to reach minorities. James Blair, the campaign's political director, said the campaign would not "broadcast" its spending or staffing levels, "but I assure you, it's enough to ensure President Trump's historic surge in support amongst Black and Hispanic voters sticks in November and beyond."
The Trump campaign's developing outreach strategy relies on using his celebrity and bombastic personality to create viral moments in communities of color that his advisers believe will have more impact than grassroots organizing or paid advertising alone. Advisers point to Trump's appearances at an Atlanta Chick-fil-A, a New York bodega and a New York City police officer's wake as examples of the strategy.
Joe Biden has been spending millions of dollars on ads targeting Black and Latino voters in presidential battleground states. That's in addition to dozens of new office openings in minority neighborhoods. All the while, Biden's team has frequently dispatched Vice President Kamala Harris, the nation's first Black female vice president, and other prominent leaders of color to key states.
The Democratic president's campaign points to record-low minority unemployment rates and education policies like funding for historically Black colleges and universities and student loan forgiveness, as well as Biden's stance on civil rights policy.
"Donald Trump and MAGA Republicans proudly admitting that they have no real strategy to reach Black voters because they believe all they need is rap concerts and free chicken is only surprising if you haven't paid attention to Trump's fraudulent relationship to Black America for years," said Jasmine Harris, the Biden campaign's Black media director, who described Trump as "a fraud" who "takes every opportunity available to him to demean our community."
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Republished with permission of the Associated Press.
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