Led by guests Adam Tate @Adam_Tate1
Building on my recent article on digital nudging, I call for a need for the Learning Designers and Educational Developers to have a more nuanced discussion on digital nudging (Tate, 2023).
As a starting point, Thaler & Sunstein (2009:6) state that a nudge is "any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives." Weinman et al. (2016: 433) provide a helpful further explanation that a digital nudge "is the use of user-interface design elements to guide people's behavior in digital choice environments".
If this principle is carried forward to digital nudging in Higher Education, there could be multiple angles such as marketing and financial choices. However, for this LTHE Chat, I will take a focus on the use of digital nudges for learning (engagement and outcomes) in Higher Education. Since, the move to online learning in response to the Covid-19 pandemic there has been a shift of focus on the importance of learning in the online domain. Virtual Learning Environments are much more consciously designed to enable student progress, in particular shaping student online experience to enhance motivation and ability (Plak et al., 2023). Increasingly, data is being utilised to help predict and nudge students' online behaviours.
I nudge you to come and join me for amy #LTHEchat on digital nudging for the purpose of learning in the Higher Education sector.
References:
Plak, S., Klaveren, C. & Cornelisz, I. (2023) 'Raising student engagement using digital nudges tailored to students' motivation and perceived ability levels', British Journal of Educational Technology, 54, pp.554– 580. Available: https://doi.org/10.1111/bjet.13261
Tate, A. (2023) "A nudge for positive behaviours: digital nudging in higher education", Journal of Learning Development in Higher Education, (28). Available: https://doi.org/10.47408/jldhe.vi28.1026 .
Thaler, R. & Sunstein, C. (2009) Nudge: Improving decisions about health, wealth and happiness. London: Penguin Books
Weinmann, M., Schneider, C. & vom Brocke, J. (2016) 'Digital Nudging', Business Information System Engineering, 58(6), pp 433-436. Available: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2708250
Guests biography
Adam is a Senior Lecturer in Academic Practice. He joined NTU's Academic Practice team in March 2021 and is Co-Course Leader of the Academic Professional Apprenticeship (APA) and the Postgraduate Certificate of Learning & Teaching in Higher Education (PGCLTHE). He is passionate about effective education, utilising appropriate pedagogies for the educational setting, and removing barriers to participation. Alongside his work at NTU, he is studying for a PhD in Education at Oxford Brookes University; his PhD looks at how full-time undergraduate students' behaviours are influenced and shaped by universities as an extension of the soft power of the State.
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