It was a rash that got thinking. The Silicon Valley engineer had spent hours at doctors' visits only to find out that she just needed a topical steroid. That's it, she thought. I have to be able to do this better. In 2019, she launched women's telehealth company Alpha Medical with ob-gyn Mary Jacobson as chief medical officer. For an annual fee of $99, the platform provides members with virtual access to doctors and prescriptions for skin conditions, reproductive health, and urgent care; in February, they introduced mental health care

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