Meghan Fintland, PRSA Silicon Valley Chapter President who is also Rubrik's head of global PR moderated a PRSA Silicon Valley Chapter panel of three journalists on June 5th at AMD in San Jose. Panelists were Scott Budman, business and technology repor…  | Michelle McIntyre June 7 | Meghan Fintland, PRSA Silicon Valley Chapter President who is also Rubrik's head of global PR moderated a PRSA Silicon Valley Chapter panel of three journalists on June 5th at AMD in San Jose. Panelists were Scott Budman, business and technology reporter, NBC News Bay Area, New York Times Contributor Don Clark, and Mark Albertson, senior writer, SiliconANGLE Media, Inc. I missed the event due to a summer cold but have a notes from a couple of friends who attended. Here are 10 takeaways I thought were interesting: - The pace of reporting is much faster than a few years ago. SEO and algorithms matter.
- News we cover is what impacts the community. (Scott Budman)
- AI is big but what is it all for? What is this moving towards?
- If I can snap my fingers, I would get rid of (the terms) "platform" and "solution." It's such obfuscation. Just be simple. (Don Clark)
- Thank you to the PR world—you are the bridge between me and the CEO, and it's saved me a million times. (Scott Budman)
- Think about other angles, pitching me something related to a hot tech but maybe not necessarily what your product is. (Scott Budman)
- AI is impactful in software programming, chip design and test. (Don Clark)
- Learn the technology at a deeper level than you need to than to do just the transactional pitching. You are building your brand as a communicator, and that's more than just what the client wants. (Don Clark)
- I cover the tech beat. I can come in ready to report on the newest chip, but an editor will say yeah, there's a fire. But talking to people in the community, they're talking about tech. (Scott Budman)
- (On how reporting has changed.) Politics! Tech covers China, Washington and AI, especially in semiconductors. (Don Clark)
My PRSA colleague Jennifer Yoder is penning a longer more journalistic article for the chapter's blog. Look for that story soon. ### Michelle McIntyre is a PR Consultant and IBM vet in Saratoga, California. She thanks Mark L. and Jennifer Yoder for their event notes. Credits: The first photo is Scott Budman and that is from the NBC Bay Area website. The second is of Don Clark and that's his LinkedIn profile photo. Clark is also a musician. | | | |  | You can also reply to this email to leave a comment. | | | | |
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