We can deploy various social media networks to enhance our marketing effectiveness and to allow our business to follow the activities of our customers and potential buyers. Whereas social media, by itself, is not enough to drive business growth – social platforms can help you connect with your customers, increase awareness about your brand, and boost your leads and sales. When we use social media as a marketing tool for our business, it helps us build fruitful relationships and share our business expertise with many others. It enhances our brand's visibility. Whether it's Twitter, Instagram, Facebook, LinkedIn or a host of other apps, it has given all of us an immediate way to connect and share with friends, family and those who share our interests.

Here's what Paul Barron, CEO, Executive Producer and Editor in Chief of Foodable Network, has to say:

WHAT DO YOU THINK?

Let me know in the comments section.

In this ongoing series #GreatMinds on my blog, I am shining a spotlight on the important ideas that some very successful people keep talking about in their public life.