[New post] Cyber Monday expected to be biggest U.S. online shopping day of all time at $12B in spend
Taylor Soper posted: " U.S. consumers are expected to spend between $12-to-$12.4 billion on Cyber Monday, which would exceed forecasts and set a new record, according to Adobe Analytics. Online spend on Black Friday already came in above estimates at $9.8 billion in spend" GeekWire
U.S. consumers are expected to spend between $12-to-$12.4 billion on Cyber Monday, which would exceed forecasts and set a new record, according to Adobe Analytics.
Online spend on Black Friday already came in above estimates at $9.8 billion in spending, up 7.5% year-over-year.
Adobe says strong consumer spending is driven by net-new demand, not just higher prices. "Buy Now Pay Later" purchases are also expected to set new highs on Cyber Monday.
Smartphones drove 54% of online sales over the weekend, up from 52% last year.
Amazon did not provide any updates, but a report from Wedbush on Monday noted that "we believe the company is positioned for a notably strong holiday season," citing its fulfillment capacity and a recent shift to a regional fulfillment network.
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