The Marvels, the latest movie from Walt Disney Co.'s Marvel Studios, underperformed during its U.S. opening weekend, at least by Marvel standards.
The movie generated an estimated $47 million, according to Box Office Mojo. The figure includes Thursday preview showings.
Until now, the lowest opening for a Marvel Studios film was 2008's The Incredible Hulk. It had an opening U.S. weekend of $55.4 million, back when movie ticket prices were lower compared to today. In 2008, the average ticket price was $7.18. The average price for the first quarter of 2023 was an estimated $10.81.
What's more, The Marvels opened at 4,030 screens compared with 3,505 for The Incredible Hulk.
Marvel seemed invincible through 2019 when Avengers: Endgame generated almost $2.8 billion at the global office. Since then, it has mostly relied on lesser-known characters. Also, the studio has cranked out various shows for the Disney + streaming channel.
The Marvels was a sequel to 2019's Captain Marvel and also featured characters from some of the Disney + shows.
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