On marijuana's high holiday, one of the state's two major political parties is getting in on the act.
The Florida Democrats are offering a way for people to roll up loose-leaf cannabis, or presumably anything else that can be combusted, into some cleverly-branded rolling papers.
Members of their mailing list were greeted Saturday morning with a compelling come-on.
"Quick question: do you roll with Florida Dems? If you answered yes, then we've got news for you. We just rolled out new merch right in time for 4/20: FDP rolling papers!"
"Don't miss out on this opportunity to show your support for our party – get ready to roll with FDP today! Order 2 rolling papers for $4.20, get yours now before they run out," the pitch concludes.
While the economics of spending more than $2 on a rolling paper might smack of more evidence of so-called "Bidenflation," the pungent promotion should appeal to lovers of sativas, indicas, and hybrids alike.
Caveats apply, of course, including that any cannabis enthusiast won't be "rolling" with Nikki Fried and her party on April 20.
"Orders ship within ten days," the Democrats note, meaning that it's more likely smokers and tokers will be rolling it up closer to May Day than today.
The promotion is timely, in that Florida has a cannabis legalization amendment on November's ballot, a measure opposed by many Republicans and Gov. Ron DeSantis.
"That would be put in the constitution. So someone walking by an elementary school just sitting there toking up that's somehow okay?" DeSantis told reporters at an event in Miami. "How is that good for the state of Florida?"
While the amendment actually allows legislators to craft guidelines for cannabis consumption, DeSantis nonetheless continues to prosecute his case against what he calls the "stench" of the herb.
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