Where's that signed contract?
Remember when The Sun said last month that actor Aaron Taylor-Johnson had been offered the part of James Bond? Supposedly, the actor would sign the contract in a few days. Many, many other outlets did stories, citing The Sun.
We're almost halfway through April. No sign yet a deal has been struck.
As the blog has pointed out before (including a March 7 post), British tabloids count on readers having amnesia about what the publications have posted before. When real life catches up to tabloid stories, the tabloids have a tendency to forget what they've "reported."
There have been other tabloids who've "reported" ATJ's possible co-stars for Bond 26. I'm not going to link because things have been in ridiculous mode for a while now.
To be honest, Eon Productions has gotten a TON of free publicity thanks to The Sun.
There have been no visible signs that Eon and its partners at Amazon/MGM have been doing much work on Bond 26. Remember, Eon can't make a Bond film without Amazon/MGM. Amazon/MGM can't do a Bond film without Eon.
But thanks to The Sun (and outlets who cited the tabloid), Bond has stayed in the public eye -- in a cynical way, to be sure.
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