Ster-Kinekor Launches Capegate Kids' Cinema
A New Era of Fun for Young Moviegoers
Ster-Kinekor invites kids and their families to the new Kids' Cinema at Capegate Shopping Centre in Brackenfell, designed exclusively for children and their families. This exciting addition offers a unique, immersive movie experience that combines the magic of cinema with playful features that children will love.
A Cinema Tailored for Kids
The new Capegate Kids' Cinema provides an environment where children can enjoy their favourite films in a space built just for them. Vibrant bean bag seating, interactive play areas, and playground features such as a ball pit and slide ensure that the fun starts long before the movie begins.
"Our aim with the Capegate Kids' Cinema is to create a space where children can experience the excitement of the big screen in a way that's engaging, safe, and fun," says Lynne Wylie, Chief Marketing Officer at Ster-Kinekor. "We're thrilled to bring this innovative concept to Capegate, offering families in the area a fresh and unique way to enjoy movie outings together."
Family-Friendly Features
In addition to the playground and bean bag seating, the Capegate Kids' Cinema includes family-friendly amenities such as a dedicated waiting area complete with colouring stations and PS4 gaming, plus a dedicated snack counter offering a range of treats including popcorn, slushie's and sweet options..
Fun Beyond the Film
Ster-Kinekor believes that going to the movies should be an adventure for kids, and the Capegate Kids' Cinema has been designed to enhance the overall experience, ensuring children are entertained from the moment they arrive. The cinema also aims to provide parents with a stress-free outing by offering a safe and engaging space for their little ones.
Visit Capegate Kids' Cinema
The Ster-Kinekor Capegate Kids' Cinema opens on Friday, 6 September with the film Ozi: Voice of the Forest. For movie schedules, ticket bookings, and more information, please visit https://www.sterkinekor.com/
Book at www.sterkinekor.com or download the SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).
About Ster-Kinekor Theatres
Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word 'movies' is synonymous with the name 'Ster-Kinekor'. The company operates 41 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain's sites house 329 large-scale screens, with 45 946 seats and the largest 3D footprint featuring 123 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 055 seats in Africa.
As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first 'business class' cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids' cinema complete with slides and bean bag seating (currently 6 screens) as well as D-BOX which brings movie experiences to life with motion seats.
As one of South Africa's most loved brands, it is Ster-Kinekor's ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing 'Great Moments at Their Greatest'. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.
The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.
As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.
See more at: www.sterkinekor.com
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